If y'all're using YouTube for business, yous need to understand YouTube Analytics. Whether you plan to brand money direct from your YouTube content or simply utilise YouTube as a marketing platform, y'all need to know what's working and what'south non.

When you dive into YouTube metrics, you'll apace uncover an incredible wealth of information, from audience demographics to traffic sources, right down to the keywords people use to find your videos.

All of this can help you refine your content strategy over time, so you create videos that motivate YouTubers to keep watching. Let's expect at all the YouTube metrics you lot demand to know.

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How to use YouTube analytics

Earlier you can start using YouTube Analytics to refine your channel strategy, y'all need to figure out where to notice the data in the commencement identify. Hither's where to become all the numbers you need.

How to encounter analytics on YouTube

ane. Log in to your YouTube account.

2. Click your profile icon in the upper right corner, then select YouTube Studio.

YouTube Studio

Source: YouTube

iii. You lot'll see some summary metrics correct on the Channel Dashboard. To go more in-depth, click Go To Channel Analytics, or select Analytics from the left-hand bill of fare.

channel analytics overview

Source: YouTube

iv. Toggle between Overview, Attain, Engagement, Audience, and Revenue (if applicable) depending on the information yous're looking for. Nosotros'll get into more detail on all the metrics you can observe in each tab in the side by side department of this post.

5. Select Advanced Mode in the upper right corner for a more than detailed breakdown of your channel analytics, every bit well as metrics for individual videos.

advanced mode

Source: YouTube

6. To download a report, cull the parameters y'all want to rail in Advanced Mode. Then, click the downward pointing arrow in the upper right corner. Choose Google Sheets or .csv file to generate your report.

YouTube analytics: download report in Google Sheets or .csv file

Source: YouTube

From Advanced Mode, you can too click Compare To in the upper right corner. This allows you to compare year-over-year channel growth, kickoff 24-hour video performance, and how private videos perform confronting your overall channel stats.

YouTube analytics: select compare to for year-over-year channel growth

Source: YouTube

How to come across YouTube analytics on mobile

To employ YouTube analytics on your mobile device, you'll demand to download the YouTube Studio app. If you don't already have it on your phone, download the appropriate version for iPhone or Android.

i. Open YouTube Studio and sign in to your business relationship.

2. You lot'll meet a few summary metrics on the main dashboard. For more details, tap View More.

view more YouTube analytics

Source: YouTube Studio

iii.Toggle between Overview, Reach, Engagement, and Audience, depending on the information y'all're looking for. Nosotros'll go into more particular on all the metrics you can observe in each tab in the next section of this postal service.

YouTube analytics: overview reach engagement and audience

Source: YouTube Studio

YouTube metrics explained

YouTube aqueduct analytics

These metrics are all found on the Overview tab. Apply them to chart your overall channel operation, place average trends, and get a snapshot of what works all-time.

Subscribers

The number of people who accept subscribed to your YouTube channel (over a sure period).

Tip: Hover over the number to see how this figure compares to your typical subscriber growth. If at that place's a significant change from the average, dig for the cause. Did you mail service more videos than usual? Fewer? Did i video in detail practise particularly well or poorly?

Realtime views

The number of views your videos received in the past 48 hours, presented in a bar nautical chart with estimated hourly views updated in real time.

Tip: This is a good way to become an early on impression of how newly uploaded videos perform immediately after they launch.

Top videos

A snapshot of your superlative performing videos based on views, over a given period.

Tip: Past adjusting the timeframe to Lifetime, you lot can identify your all-fourth dimension best performing videos.

Aqueduct views

The number of views your unabridged aqueduct amassed over the selected fourth dimension period.

Tip: If you lot use a 28-day timeframe, you'll also meet a figure indicating how this number compares to the average amount of views your channel receives.

Channel spotter time

The total amount of time, in hours, people have spent watching all the videos on your aqueduct over a given menstruation.

Tip: As with views, if you cull a 28-mean solar day timeframe, you'll meet how this effigy compares to your average watch time.

YouTube attain metrics

Learn how people are discovering your videos, on and off YouTube, and adjust your strategy accordingly.

Impressions

The number of times thumbnails for your videos were shown to YouTube viewers.

This does not include external traffic sources similar website embeds or social shares.

Impressions click-through charge per unit (CTR)

The percentage of people who clicked on a thumbnail on YouTube to view your videos.

A loftier CTR is a good indication your thumbnails and keywords are generally effective. But, once more, this only includes views that came from thumbnails shown on YouTube itself. It does non include views or clicks from external sources.

Tip: Wait for similarities between videos that accept high or low click-through rates. Over time, this volition help you lot empathize what approach works best to persuade your particular viewers to click.

Traffic sources

Where and how people are finding your videos.

YouTube traffic sources include search, browse features, playlists, and suggested videos—all of which are powered to varying degrees past the YouTube algorithm. These views correspond people who were already on YouTube when they constitute your video.

External sources represent people who found your video through a search engine, social media, or other website.

Tip: Traffic sources can help you spot potential collaboration opportunities in a few means. Outset, await at Suggested Videos to see which other channels are driving traffic to yours. Then, use the More dropdown carte du jour in Advanced Manner to cheque Playback Locations. This will prove you websites that are driving embedded views.

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Elevation YouTube search terms

The top search terms that led people to your videos from YouTube search. (Detect it under Traffic Source: YouTube Search.)

This should give you a expert indication of whether your YouTube keyword strategy is effective or needs to be tweaked in some areas.

Tip: If a video is often reached through search, consider adding it to a playlist to help people detect your related content.

YouTube date metrics

How are people interacting with your videos? Find out through engagement metrics.

Boilerplate view duration

How long the boilerplate viewer watches your videos before clicking away.

Tip: Nosotros mentioned above that high CTR indicates your keywords and thumbnail are constructive. View elapsing can help you understand if viewers go what they expected one time they clicked. Low average view duration may indicate a mismatch between what you hope and what you deliver.

Superlative playlists

Which of your playlists take the highest overall watch time.

This metric is important considering keen playlists can go on viewers watching more of your videos for longer.

Tip: To boost the performance of your lower-performing playlists, endeavour reshuffling the lodge. Cheque which videos in each playlist take the highest average view duration, and put those at the tiptop.

Card and finish screen reports

If you've added interactive content to your videos, these reports show y'all how viewers interact with these elements.

Tip: Clarify the effectiveness of your cards in terms of card blazon, timing, placement, and duration. Await for patterns in what works all-time, then modify your strategy to maximize clicks.

YouTube audience metrics

Use YouTube audience metrics to empathize who watches your videos. These insights should inform your content and community management strategies.

Unique viewers

An estimate of the full number of people who watched your videos over a given period.

Note: Channel views is a tally of all your views, but this is a tally of bodily viewers. So, if one person watches the aforementioned video three times, it will simply count once for unique viewers, but iii times for channel views.

Returning viewers

People who take previously watched a video on your channel and accept returned for more.

Tip: High returning viewer numbers indicate your content is resonating. Don't be afraid to ask for the subscribe.

When your viewers are on YouTube

This bar nautical chart that displays the days and times most of your viewers are on YouTube

Utilise this info to schedule uploads at optimal times.

Tip: If you have an agile Community Tab, make sure an admin is available to create posts and respond to comments at this time.

Sentinel time from subscribers

How much of your full watch time comes from viewers who are subscribed to your channel.

Tip: Subscribers generally watch twice as much video as not-subscribers. If your subscribers are not making upwardly the bulk of your sentinel fourth dimension, you may not exist making the nearly of your subscriber base. Try creating a more than consistent posting schedule so your subscribers know when they should expect new content and make it a addiction to watch your new videos when they go alive.

Audience demographics

The historic period, gender, location, and linguistic communication statistics for the people who watch your videos on YouTube.

Tip: This information can help you plan content geared toward your specific audience. Nosotros've got a whole blog mail service on how to observe and speak to your target audition that can assist you figure this out.

YouTube revenue metrics

If your account is eligible for YouTube monetization features, you'll take admission to the Revenue tab to rail your earnings.

Estimated revenue

How much net revenue your channel earned over a selected period from all Google-sold ads and transactions.

Estimated ad revenue

The estimated revenue for AdSense and DoubleClick ads for your selected parameters.

Transaction revenue

The estimated internet revenue from transactions such every bit paid content or Super Chat for your selected parameters.

Estimated monetized playbacks

The number of times a viewer either (a) saw at least one advertizing impression during your video, or (b) quit watching during the pre-roll ad.

YouTube video analytics

All the metrics nosotros've covered then far apply to your overall channel. But you also need to rail metrics for specific videos, so y'all can drill downward to encounter what's really working.

Just click any video from the Analytics overview screen to see the stats for that specific video. Using the Reach, Engagement, and Audience tabs for each video, you can come across these specific metrics for the video in question, rather than for the unabridged channel.

Views

The number of times your video has been watched, including repeat views from the same person.

Video subscribers

The number of people who subscribed after watching this video.

This metric provides one of the strongest indications that a item video connected with viewers. On the flip side, y'all can also see the number of subscribers lost with a sure video.

Tip: If you lose subscribers, take a shut await at view duration to meet if you can pinpoint a particular trouble.

Watch time

The cumulative corporeality of time people accept spent watching this specific video.

Tip: This is a especially of import metric to track because lookout man time is a central ranking factor in the YouTube algorithm. Videos with higher watch time are more likely to appear in search results and recommendations, bringing new eyeballs to your channel.

Boilerplate view duration

The estimated amount of time in minutes watched for each view of the selected video. There's likewise a bar chart showing how viewers drop off over the course of the video.

Tip: You should expect viewers to drop off gradually. If you lot find any large dips, accept a look at the video to see what might exist driving people away.

Advanced Mode

Use Advanced Mode reports to acquire how private video stats compare to your overall channel functioning. Then, utilise that information to create more of the content that performs well, and less of the content that underwhelms.

Tip: Group like videos together to compare unlike themes, styles, and lengths to help you look for larger themes and potential series opportunities.

To group videos together:

  1. From the Analytics dashboard, click Advanced Manner
  2. Click Compare To
  3. Click Groups
  4. Click Create Group
  5. Proper name your group and add the videos you want to include

Popular YouTube analytics tools

Beyond YouTube Studio, you can use these YouTube analytics tools to see how your channel performs within your broader marketing efforts.

Hootsuite

Add YouTube analytics insights to your Hootsuite dashboard with the Channelview Insights App.

With this integration, you tin analyze your YouTube video and channel operation alongside all your other social media channels. You tin can also schedule automatic, regular reports.

YouTube analytics with Channelview app

Google Analytics

One thing Google and YouTube have in common—in addition to a parent company—is that they're all about search and traffic.

Set up up YouTube tracking in Google Analytics for a more detailed await at how people reach your channel. Larn more than in our postal service on how to employ Google Analytics for social tracking.

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